Wine Fraud: critics, crowd-sourcing, comparison
May 29, 2013 § 1 Comment
Last week in the Portland Press Herald, I went polemical. Halfway through my column, I wrote:
Do not make comparisons. Do not grade anything. Do not assess movies. Do not compare children. Do not evaluate romantic conversations. Do not appraise sunsets. Do not organize your thoughts. Do not classify wines. Do not spend time with people who do any of those things.
The only salient criterion for wine is whether it’s true or false.
Like anything else, wine is either real or representation. That it’s so hard for us to discern the difference speaks only to our cultural confusion, our substitution of advertising for communication.
The signposts of our cultural decline (decried by name in the column, and I’m pretty sure on every other non-porn page on the Internet) are everywhere, and they’re so permeating and nigh-intractable that ya gotta start small. I’m going to start (and stay?) with wine. Maybe that will give me the armor to prepare for the larger war…