A Collectivist Theory of Wine

September 4, 2013 § Leave a comment

Call today’s column “Notes Toward a Collectivist Theory of Wine”. Wherein I consider some of the social effects of being involved with wine. What does wine have to say about the growing disparity between rich and poor? Well, it says nothing. But we need to talk about how we behave in light of said disparity.

I mean, I wrote the column a while ago, and then along came the New York Times with an article on the famed Cantina Antinori’s new architecturally stunning winery/entertainment-megaplex. I’m not opposed to beautiful architecture! But what does it mean that this can happen?

I really don’t have any ideas. But until one or two come along,  I do have some suggestions for a sort of collaborative subterfuge, as we participate in the marketplace of wine. These suggestions involve attention, love, empathy…in other words, they’re not for the weak!

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